Sole of the UX
Tej Chauhan was invited by Team One ad agency to design the “Sole of the UX” tires for the new Lexus UX, inspired by the John Elliott Nike AF1 sneaker, revealed at New York Fashion Week 2019.
Presenting multiple unique challenges, this type of delivery was made possible by having a specialist team working at the very highest level, and with the expertise of our long-time partner Frank Heijlighen and his team at 3D Systems Benelux. The result was one of the most talked-about reveals of NYFW.
Image credits: Team One
HYPEBEAST – Best Five Moments of New York Fashion Week 2019 – No.2: Sole of the UX tire collaboration
“…straight out of the future… one of the shows biggest talking points…” – HIGHSNOBIETY
“…an arctic-cool edition that would be as highly coveted as any limited release kicks…” – Design Milk