Sole of the UX
Team One, 2019
Tej Chauhan was invited to design the “Sole of the UX” tires for the new Lexus UX, inspired by the John Elliott Nike AF1 sneaker, revealed at New York Fashion Week 2019.
Presenting multiple unique challenges, this kind of delivery was only made possible by having a specialist team working at the very highest level, and with the expertise and super-human efforts of our old friend Frank Heijlighen and his team at 3D Systems Benelux. The result was one of the most talked-about reveals of NYFW.
HYPEBEAST – Best Five Moments of New York Fashion Week 2019 – No.2: Sole of the UX tire collaboration
“…straight out of the future… one of the shows biggest talking points…” – HIGHSNOBIETY
“…an arctic-cool edition that would be as highly coveted as any limited release kicks…” – Design Milk