Tej Chauhan was invited by Team One ad agency to design the “Sole of the UX” tires for the new Lexus UX, inspired by the John Elliott Nike AF1 sneaker, revealed at New York Fashion Week 2019.

 

Presenting multiple unique challenges, this type of delivery was made possible by having a specialist team working at the very highest level, and with the expertise of our long-time partner Frank Heijlighen and his team at 3D Systems Benelux. The result was one of the most talked-about reveals of NYFW.