Tej Chauhan



John Lewis, 2013

A commission by respected UK retailer John Lewis PLC to explore a product design DNA for a range of own-brand electrical products. Each product in the range features a simple functional USP.


We wanted to channel not only their brand values, but their reputation, of trust and service, through a physical experience of simply crafted everyday objects which were a delight to use. And which the consumer would reach for first.