Tej Chauhan

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Electrical


John Lewis, 2013
(1/6)

A commission by respected UK retailer John Lewis PLC to explore a product design DNA for a range of own-brand electrical products. Each product in the range features a simple functional USP.

 

We wanted to channel not only their brand values, but their reputation, of trust and service, through a physical experience of simply crafted everyday objects which were a delight to use. And which the consumer would reach for first.