Tradition + Tech : Furniture for Now

Contemporary furniture design is driven by craft, tradition, heritage and innovation (in both materials and production technique). Often, artistic narrative and visual impact outweigh function and user experience (UX), resulting in beautiful, iconic chairs that are not always comfortable to sit on.

In contrast, new smart technologies promise to improve our lives almost daily. The things we do now whilst sitting on a chair are not the same as those we did just 10 or 20 years ago. Today we play with smartphones whilst eating banh-mi, chatting to Alexa and watching Netflix on our tablets. At the same time we’re told we sit too much and in the wrong way – slouching, hunching and squinting over devices. If we embrace these changes, we can create furniture that serves and improves consumers’ lifestyles now and in the future.


My own studio is known primarily for consumer technology and homeware. Whether we’re working on a smartwatch or designing a ladle, we begin each project with a careful exploration and mapping out of the proposed user journey. We immerse ourselves in every aspect of the UX – visual, physical, digital – from initial engagement to sustained interaction. This creates the framework for the design.


I’m interested in what the same user-centric approach might bring to the traditions and craft of contemporary furniture design; quiet details and features that sit in the background, waiting to be discovered. An armrest positioned precisely for the ease of e-book readers, for example; nobody would know to look at it. These are the subtle courtesies that delight users, who fall in love with an object’s style first and then can’t live without its companionship. As Charles Eames put it, “The details are details. They make the product. The connections, the connections, the connections. It will in the end be these details that give the product its life.”


But the real goosebumps come when insight and functionality are combined with craftsmanship and tradition, respecting and upholding the values and heritage of the brands we covet and love. This is what makes a story truly interesting.


This April we are excited to launch our debut collaboration with one such brand – masters in moulded upholstery, Artifort. From 17-22 April, they are showcasing our UX-driven furniture piece for their 2018 collection during Salone del Mobile in Milan. You can see it at Stand E26 in Hall 16.
(PS It’s not a chair)

o Posted by Tej Chauhan. Category - Journal / All