London Design Festival 2018 – Soft Power

Tej Chauhan presents Soft Power, a showcase of emotive industrial design celebrating the everyday.

Download Press Release here.



Form, colour and texture have a profound effect on the way we feel. Using this understanding to elicit joy and wellbeing through everyday interactions and experiences is a powerful tool, and core to the concept of emotive industrial design.


The installation explores the impact of visual language and efficient production techniques, to engage broad audiences and create value for brands.


Featuring new projects for Artifort, and SGW, and selected collaborations including Crushgrind, Fiskars & Wallpaper Handmade, Habitat, Humax, Inq Mobile, Joseph Joseph, Motorola, OMG Life, and Tesco.


Bespoke joinery made by our friends HUX London.









Bargehouse, Oxo Tower Wharf

London SE1 9PH

Register – designjunction


21.9.18, 15:00
designjunction talks
Tej joins the panel discussion The Power Of Feeling, to talk about the soft power of emotive design.

Register – designjunction talks



Press enquiries:


o Posted by Tej Chauhan. Category - Journal / All