No surprises here… the smartphone business is booming.
According to The Independent, demand hit almost 367 million in September, a record for the third quarter of any year to date. And our appetite for the latest must-have model shows no sign of abating. We’re seduced by augmented reality, infinity display screens, wireless charging… but who’s making the smartphone we really need? The beautiful, technically on-point device that can withstand the way we live our lives – the 2am fall from our pockets, the recreational spin with our washing, the grabbing hands of our under-threes.
CNet’s Executive Editor, David Carnoy called out this pervasive flaw in 2015, saying: “The fact is today’s high-end smartphones are incredibly well-designed, sleek electronic devices – except for the fact that they require a companion accessory to safely survive day-to-day living with their human owners. It’s a weird conceit, and one that we’ve all grown to accept.”
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