Emotive Industrial Design:
engaging experiences to elicit joy_
Tej Chauhan’s eponymous practice is known for Emotive Industrial Design. Exploring beyond the prerequisites of beauty and function, his interest lies in the way objects can make us feel. In continuous development for over 20 years, the studio uses his Emotive Industrial Design approach to create iconic product experiences designed to elicit feelings of joy & wellbeing – to create connection. His projects seek to engage and inspire broad audiences, regardless of product category, technology or brand position, and to create excitement and differentiation for the companies he collaborates with.
With offices in London and Helsinki, Chauhan’s award winning practice works across varied sectors on industrial design and creative strategy. Collaborations span premium, low volume manufacture to multi-million unit mass production projects. His clients range from startups to some of the world’s best known brands.
AEG, Artifort, Blackberry, British Airways, British Telecom, Crushgrind, Dell, EE, Fiskars, Habitat, Huawei, Hudl, Ideas Denmark, INQ Mobile, Ikea, John Lewis, LG Electronics, Joseph Joseph, Lexus, Made.com, Martela, Metalarte, Motorola, Nike, Nokia, Oliver Goldsmith, Oxford Metrics Group, Panasonic, Rado, Samsung, SGW Global, Team One, Tesco, Wallpaper* Handmade
Biography
“Before setting up his own practice in 2005, technological whizz-kid Tej Chauhan put in several years at Nokia, creating some of the company’s most memorable models. These days, his signature aesthetic has touched everything from kitchen tools and eyewear to televisions and door handles, making one of the most wide-ranging oeuvres around.” — Wallpaper*
Tej Chauhan is an industrial designer known for his emotive visual language and cutting-edge consumer technology and homeware.
Born in London, Chauhan graduated from Central St Martins School of Art and Design in 1995 and went on to work as an independent designer and consultant for brands ranging from fashion designer Michiko Koshino to British Airways and The Body Shop.
Tej joined the Nokia Design team in 2000, where he led the design of the Nokia 7600, 7280 (listed as one of the Best 25 Products of 2004 by Fortune Magazine) and 7370 fashion products. In 2003/4, Tej was also an Associate Lecturer in Product Design on the Faculty at Central St Martins. He left Nokia in 2005 to establish his own practice, Tej Chauhan Ltd.
